I coat myself with a cynical exterior; I’m a banker, it’s my job to appear world-weary and bitter (apparently). But every now and then this ice-cool veneer is punctured by an enthusiasm for something that is so strong that I can’t keep it under wraps, despite the risk of ridicule.
On this occasion the object of my rather worryingly-strong enthusiasm is the US grocery chain Whole Foods, and the one under the Time Warner building in New York, in particular.
I’d been to the Fresh and Wild’s in London prior to their re-branded as Whole Foods, but before our weekend in New York I’d never had a dose of the full-scale Whole Foods experience. Suffice to say the place blew me away; quite simply the widest and most gorgeous range of fresh food and ingredients I’ve ever seem in a one-shop set-up.
As a result of this ‘find’, our breakfasts and snack-lunches while away took on epic-feast proportions. Yes it is expensive (but not much more so that M&S or Waitrose), and yes it’s holier-than-thou approach could be a little galling in these tough economic times, but I liked it A LOT and am not ashamed to say so!
(There would have been a nice picture of the huge meat counter from this store to accompany this post, but whilst attempting to take the snap I was curtly informed that no photographs were allowed in store. Queue deep suspicion about what it is they are trying to hide…..!)
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